Let’s Talk; Numbers

I think it’s easy to get wrapped up in a world of numbers, stats and how well your doing in terms of blogging. I see tweets daily of people celebrating reaching 200 views in one day or people disappointed that they didn’t even reach 10. I understand people have milestones they want to reach and an expectation of what they should be getting in terms of likes or number of views.

Lately i’ve been obsessed with the numbers. I’ve been obsessing over trying to reach 100 views a day and trying to outdo monthly visitors. Why? Because I want to prove to myself that my blog is worthy. How do I validate that? By looking at views. So what happens when I don’t accomplish the goals I set myself? Self doubt.


I know in my heart that my blog is amazing. I’ve worked so hard to get it to where it is with all of my sponsored posts, brand work and a loyal following. I achieved over 1,000 followers in less than a year of blogging and i’ll never be able to explain how thankful and lucky I am to have that achievement. But when I struggle to reach 50 views in one day it’s upsetting and disappointing. Each month I set myself bigger goals thinking i’ll accomplish them but after thinking about it all, I think i’ve finally accepted consistency is better than trying to always outdo yourself and always trying to achieve more.

It’s okay to be obsess and focus all your energy on numbers because in all honesty the views give a lot of people validation. Of course it’s nice to realise you’ve exceeded your previous month comments but sometimes we shouldn’t try so hard to. I’d much rather have the same amount of views and gain the same amount of followers each month than going out of my way to try and promote my blog so much that it drains the energy out of me. I’d rather be consistent than pour my heart and soul into promotion which might not even pay off.

I work, I have responsibilities at home, I try and have a social life on top of trying to put out 2 posts a week. All of that is time consuming in itself so the added pressure of trying to beat last months goals is so unnecessary. Going forward from here I want to check my stats less and only really set myself long term goals for blogging rather than monthly. I think it’s quite easy to lose yourself in all of the numbers when that doesn’t matter when the reason you blog is out of pure love for the creative outlet you’re given.

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61 thoughts on “Let’s Talk; Numbers

  1. I loved reading this, and I relate to this post so much! Social media can be so toxic because the only way we feel like we are good enough is by growing. Growing in numbers of likes and comments, and growing in following. It’s so easy to get caught up in this mindset! It makes me sad to see so many people who have become completely obsessed with the numbers. Your blog is incredible and I look up to you! It’s so clear in your style of writing and quality of posts that this is something you enjoy and put so much time into! Completely agree, I would much rather have a loyal following where I interact with everybody than having a huge following of people who are only following me so that I can follow them back! X

    Liked by 2 people

  2. This is such a tough one, after I reached the 6/7 month mark my goals got smaller and smaller because I was growing at a much slower pace. Totally normal! Then I did Recipe A Day May and grew massively that month and ever since I’ve been down on myself wondering if I’ll be able to match those numbers again. After killing myself stressing about it in June, July and August, I decided to stop stressing and see what happens. Then September turned out to be my 2nd best month ever behind May. Now I feel like I’m back at square one again. It’s so hard not to beat yourself up when you don’t make your goals. But at least consistency is better than numbers dropping! I’d rather work on improving my content for those I do have and hope some others will eventually join too! Great post. I’m glad you’re not letting it get to you any more! x


    Liked by 1 person

    1. Thank you for sharing your experience, i totally get how if we dont reach a certain point in our numbers it can be really disheartening but we have to remember why we blog… we blog because love it not because of the numbers!x


  3. Great post. I think we all think our own blogs are amazing & so we should. For me personally, I do go by numbers and stats and too bloody right I will. I had to give up an admin job because I was getting too many offers and opportunities come through for the blog so now I’m a stay at home wife who blogs and looks after the cats and runs the household and cooks meals and I’ve never been happier. I have never got less than 300 views on one day so far, and I’m super happy with that.

    All the best x


  4. Nice read, I think we all in our own way think our blogs are amazing as we should. I do personally go on numbers and stats and too bloody right, it works for me and it makes me feel bloody good knowing I’ve never had less than 300 views in a day. I had to give up an admin job because of the opportunities and offers that came in as a result of my blog, so now I’m a stay at home wife who writes and takes care of her cats and her wife and I’ve never been happier.

    All the best to you sweets x

    Liked by 1 person

  5. Ellie, this post was amazing! I used to be pretty caught up on the views and would be pretty dissapointed when a new post wasn’t doing well, especially the ones that I put a lot of time in to. however, recently, I’ve completely stopped caring, I should be happy with what I’m achieving and the readership I’ve gained plus I’m so busy that its distracting me from constantly checking haha ! xxx

    Liked by 1 person

  6. I can relate to this so much. I always find my views are so inconsistent and it can be really disheartening. One day I’ll easily hit 50+ views without having to do anything and then the next day I put out promotional tweets and get like 3 views?! I’m trying to not focus on it and just focus on long term goals but it’s definitely hard.
    Charlotte xx

    Liked by 1 person

  7. I totally relate to this! I check my numbers every day and some days I’ll only get like 10 views and it’s so upsetting whereas other days I can get 50 with hardly any promotion at all I don’t understand it and sometimes it’s hard to stay consistent! I was thinking of dropping to two posts a week instead of three but I worry about how that will affect my stats but in terms of setting myself higher goals every month I stopped doing this a while a go and as long as I reach 2K views every month I’m happy even though sometimes that’s a struggle!

    Jess // foundationsandfairytales.wordpress.com

    Liked by 1 person

  8. Such a thoughtful post! We’re all guilty of obsessing over numbers, especially stats, so why shame ourselves for it? We should definitely aspire to look at them less because our work is worth more than that. I try to avoid them sometimes – and when I do, I don’t find blogging a better experience, just a different one!

    Bex / theatricalmess.wordpress.com

    Liked by 1 person

  9. This is such a relatable post. I’m sure so many people will understand what you are saying! I think looking at your numbers can be good and bad. I think it is important to set yourself goals but it shouldn’t be the main focus of your blog. I actually haven’t really done this before but I might set a few with my Christmas themed nail art tutorials.. problem is I don’t want it to put too much pressure on myself and don’t want it to take away the fun of blogging! I think your suggestion of long term goals are a much better option!


    Liked by 1 person

  10. I love this! I am totally guilty of looking at stats, it used to be an obsession but as I can’t post as often these days I’m just happy to get the same amount of views. Obviously it’s great when I beat a record or achieve a goal as it feels like I am progressing, but I try not to be as hard on myself when I don’t. Great, interesting post lovely x

    Liked by 1 person

  11. I always find that blogging loses the fun when you focus on the numbers. I’ve reduced the amount that I post and focus on posting what I enjoy and I prefer it so much more now! Xx

    Liked by 1 person

  12. I couldn’t agree more with everything you said. Nowadays we are so obsessed with numbers, which do not define the quality of our content. We need to focus on what we enjoy writing about, what makes us happy😊❤️

    Liked by 1 person

  13. Amen to this! It’s so hard to switch off and not worry about the numbers or stats but it’s even more important to worry about the quality of our work and what we put out there. As long as we can keep enjoying what we’re doing 😊 xo


  14. As a brand spanking new blog I’ve been caught up on reaching goals. How am I going to hit my first goal? What will I do if I don’t grow? Does my blog even matter if I don’t grow. Like you said, YES. You put a lot of time and heart into your blog and that’s what matters.


    Rachel | http://www.myspottedblog.com

    Liked by 1 person

  15. Great blog post, I’m sure so many of us can relate to it. I’ve been the same where I’ve had really good stats one day and then the next it’s not so great and it really gets me down. But then I can’t expect to continuously promote my blog every single day, every hour of the day, it’s just not possible, especially if you’re working full time too. I’ve learnt to only put in the hours if I’m enjoying it and if it gets to the point where I’m writing content and trying to promote my blog and it’s stressing me out to the point that it’s more of a ‘chore’ than something fun then I have to take a step back. Thank you for the fab post!

    Chloe x


  16. Thanks for sharing your thoughts Ellie, I think it is only natural we want our blogs to do well and our stats to be high, after all blogging is such hard work! I like your new approach of checking your stats less and having longer term goals. I’ve been doing the same recently, I try not to focus on the page views, having a more relaxed attitude makes blogging much more fun and enjoyable. Thanks for sharing, great post lovely ❤ xx

    Bexa | http://www.hellobexa.com

    Liked by 1 person

  17. This is such a relatable post – I think we all have times when we get too caught up in views and we seek validation through them, but they’re not everything and progress comes with hard work and dedication (: I’m trying to do the same as you and set more long term goals instead of stressing every time I post. Thanks for sharing Ellie xx

    Liked by 1 person

  18. This post really got me thinking. I try not to get to caught up in views and followers but it’s definitely easier said than done. It can be really disheartening when you feel like your numbers are dropping or staying the same. But you’re completely right though! If you love what you’re doing then nothing else should really matter.

    Liked by 1 person

  19. Girl I feel your pain! We can only do what we can in the hours we have…even then a lot of blogging is just down to who clicks on your blog. That in itself it’s out of your control. Yes you can do things to entice people to visit but ultimately you can only do so much! It’s great to have goals but you need to look after your self and your mental health at the end of the day. Just enjoy creating really great content and the views will come in! Very few people gain a huge following extremely quickly. You will have a much better, loyal following if you build it gradually.


    Liked by 1 person

  20. This was a great post to read, I was always obsessed about numbers with my blog, I was also comparing myself to other bloggers a lot and feeling down if my blog wasn’t doing as well as some of the others but I’m really trying to not check my views to often and just write because I love to! Xx

    Liked by 1 person

  21. Great post! I’m a new blogger and at first I was obsessed with the stats and stressed on views and amount of followers. I just took a week off to breathe and it definitely helped!

    Liked by 1 person

  22. Numbers is all in perspective. At the end of the day, we need to realize what we really want. It’s not the end of the day if we didn’t hit our number goals. It’s totally okay to focus on getting your numbers up – it help push you to the next limit.

    Nancy ♥ exquisitely.me

    Liked by 1 person

  23. This was so so well-written and true! I’ve been blogging for 5 years, but I still care A LOT about views and followers.. more than I should. It’s particularly hard when you can still numbers or followers going down – I gain a lot on Instagram, but then have so many people unfollow the next day and it’s really disheartening.

    Lexie x

    Liked by 1 person

  24. It’s so easy to get caught up in stats. I did this a while back and it made me feel negatively towards blogging. I found myself doing it for the numbers and not for the enjoyment! I quickly stopped and am regaining the love for it again even if I don’t get huge amounts of views!

    Liked by 1 person

  25. I totally get what you mean! I tell myself that some days there will be peaks and other days there will be troughs, but I still get a bit disheartened sometimes! But I think we need to take a step back and remember why we started blogging – we did it because we enjoy it, and we weren’t thinking of numbers then; we were just happy to be writing. So I think we need to refocus on that instead of the numbers we can see, and not get disheartened!
    You’ve done amazingly well to get 1,000 followers in your first year – massive congrats!

    Rhianna x

    Liked by 1 person

  26. I can relate to this post so much!
    It gets quite disheartening when you’re putting out content and your numbers aren’t moving – then you have to remind yourself why you started and what made you enjoy blogging in the first place x

    Liked by 1 person

  27. It’s so hard to keep up with everything when trying to organise and write posts, then promote them, and engage with others; not forgetting your actual life isn’t it!?
    Stats are amazing to keep track of how you are doing, and the progress you have made, but also can have the negative effect that you talked about in your post. Try not to let it get you too down, you have made great achievements with your blog 1,000 followers! That’s amazing.
    Keep going and the rest will follow!

    Aimsy xoxo

    Liked by 1 person

  28. This is such a relatable post for so many of us bloggers. Its so hard not to get caught up in the numbers sometimes, and anyone who says they’ve never got caught up in the numbers game probably isn’t being 100% truthful.

    Its so great that you’ve been true with yourself and set yourself a goal not to check stats as much. I went through a state of forcing content just for stats, and it really impacted me so I decided to take a break and its the best thing I’ve ever done!

    Kayla | http://www.kaylajayne.co.uk

    Liked by 1 person

  29. This is a great helpful post. I loved it ! I can relate to it. Specially, being a beginner. And not only me, I think every blogger can relate to it, at different time. My goal is to be a full time blogger but as we know start is always the hardest part. We deal with the same situation specially in the starting. However, I agree with you that this number game should not influence our mindset about reaching our goals. If they are distracting, then we should pay more attention in better work done rather than feeling uninspired because of them. Thanks for sharing this amazing post. 🙂

    Liked by 1 person

  30. I love the honesty in this post. I try my best to not get too tied up in numbers but often get frustrated when they jump back and forth. Especially when I try so hard with all my content.

    Creativity and happiness is key! All in all, I feel ya girl! 😊

    Stephanie xox
    The LDN Gal

    Liked by 1 person

  31. I don’t normally set goals or even check my blog stats, let alone my follower count because eventually I’ll get used to it & as you said it’s rather unnecessary! At the end of the day, they’re just numbers, blogging life is so much better without setting goals and looking at those figures. Your blog is amazing, Ellie & you’ve got your content do it! xx



  32. I really needed this, thank you, Ellie ☺️ I’ve been neglecting my blog recently because of uni work, and my views have been suffering and it’s a bit disheartening. But at the end of the day, I have to remember that right now, uni comes first, and even if my blog stats aren’t what they used to be, I’m still loving blogging as much as I did then. It’s nice to have people appreciate your work, but the only opinion that really matters is your own. It’s about what I love, not the viewer count!

    Beka | http://www.bekadaisies.com

    Liked by 1 person

  33. I totally understand and can so relate! My blog has been at its worst this month because I’ve had 0 time for it and when I do have time, it feels like it’s going no where. I’m trying again to not look at stats xx

    Liked by 1 person

  34. I kind of in a love and hate relationship with blogging. Finding the right balance between working in real life (day job) and posting and commenting, tweeting, whatever it’s so hard. I’ve spent like a month or so juggling university and working on average for 50 hours a week. It’s so discouraging coming back to blogging and checking your stats to see like zeros everywhere.

    Laura / https://laustworld.blogspot.com

    Liked by 1 person

  35. This is such an important post because it is so true that we all get caught up in the numbers instead of the interactions and other achievements like that. Numbers are still important but they aren’t the be all and end all, especially if they are causing such stress and drain. I try to not get too involved with promoting constantly and I try to just enjoy my experience. I want to get to a place where I can be consistent and consistently happy. Great post!
    Alex x

    Liked by 1 person

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